DesignTech Program 2006 Thursday June 15, 2006 - 5:30AM Art Center College of Design     Art Center College Of Design Entrepreneurial Studies DesignTech Connect 2006                                                                                                                                                                                                      http://www.artcenter.edu/es/ In follow up to our successful exhibition and conference in 2005, Art Center College of Design and Pasadena Entretec are pleased to announce the launch of a new Entrepreneurial Studies program targeted specifically for technology professionals. The initial series are exclusive 2 1/2 day DesignTech Connect workshops taught by world-renowned design professionals with extensive experience uniting technology, engineering and design.  As a member of Pasadena Entretec, you will receive a 20% discount on tuition.  Simply note your affiliation on the reply form in the space provided.   The first in our series is MAD with Design: Making a Difference to your Technology or Product-Based Venture Thursday evening, June 16-Saturday, June 17, 2006   Taught by Jeff Smith, Co-Founder, CEO and senior product strategist of Palo Alto, California-based Lunar Design, Inc.   Clients include Apple, Biometric Imaging, Cisco Systems, HP, Motorola, Sony, and Xerox.  Additional instruction to be provided by leading Art Center faculty and guest speakers. This premiere course focuses on the leading edge in today?s global market place ? the effective integration of design in all areas of a business strategy.  The question is no longer whether design should be used, but how best to use it. Effective design integration is critical to fully leverage technology, maximize success with customers, increase competitive advantage and reduce costs.  In short, it is an essential component that reduces risk while increasing the chance for success in new technology and product ventures. Key capabilities you will learn: ?  How design can help you raise money ?  How design can increase success with your customers ?  How design helps integrate your team ?  How design can increase your intellectual property ?  How design helps you beat the competition   Space is strictly limited to maximize individual contact with instructors so reserve your place early! For further information and to register, please visit http://www.artcenter.edu/es/