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Entretech Seminar Series
Beyond Patenting: The Value of Other IP
California Institute of Technology
(Avery Library)
7.30 am - 10.30 am
Friday, June 22, 2007
While patenting is essential for many early stage companies, it is not the only type of valuable intellectual property. According to Kaufmann Foundation's eVenturing guide: "Entrepreneurs and leaders of growing companies need to understand the basics of intellectual property law as a precursor to selecting how to best protect their intangible assets, trade secrets and know-how, trademarks and trade names, patents and patent applications, and copyrights. The range of intellectual property law protection available … encompasses almost anything of worth a company knows, writes, or does."
So how do you decide what's best for your company?
This workshop, the seventh in our series on strategic partnering and intellectual property seminars, will discuss trade secrets, trademarks, copyrights and licensing. The "other IP" will finally get its day in the sun. The event will include both theoretical overviews and case histories from presenters who have built successful businesses and significant liquidity events for shareholders.
Invited Speakers
The Theory: Case History #1
David Anderson, Partner
Nixon Peabody LLP
Topics include:
- Trademark & Copyright basics - establishing, filing, and registering trademarks and copyrights
- How to protect and defend other-IP
- Case histories in the consumer industry - gaming, media technology
Mr. Anderson's practice focuses on a variety of business, corporate, and intellectual property law matters, including new venture formation, licensing, software development and publishing, mergers and acquisitions, and new media transactions for both public and private clients. He has a special focus on the videogame industry, licensing, new media transactions, and trademarks, and counsels clients in all aspects of the videogame, interactive entertainment, wireless, new media, toy, and licensing industries.
The Practice: Case History #2
Alec Hudnut, CEO
Evolution Robotics Retail, Inc.
Evolution Robotics improves retailer profitability through its advanced object recognition systems which exists in over 100,000 systems worldwide.
Topics include:
- Building a successful framework for patenting vs. other IP strategies
- Tested tools for a non-IP path to competitive advantage
- Evolution Robotic Retail as a case history in balancing patents with other strategies to build competitive advantage
Alec Hudnut is Chief Executive Officer of Evolution Robotics Retail, Inc. Previously, Alec was CEO of Evolution Robotics, Inc., the parent company of ERR. Before joining, Alec was Managing Director at Idealab, where he launched and supported a number of the organization's operating companies. Alec brings business, consulting and corporate finance experience from previous roles as CEO and co-founder of educational software company Quisic, as a consultant at McKinsey & Co., and as an investment banker at Goldman Sachs & Co.
The Practice: Case History #3
Stuart MacFarlane, Managing Director
Momentum Ventures Management
Topics include:
- Consumer internet: Branding on a budget
- You've created a great solution, now where to find customers
- Consumer internet branding and marketing case study: InsiderPages.com
Stuart brings more than 10 years of consumer and new media experience to MVM, with a strong track record of launching popular online destinations. Prior to MVM, he was founding CEO of Insider Pages, a search engine backed by Sequoia Capital, Softbank Capital and Idealab. Stuart built this company into a leading user generated content site, before it was sold to CitySearch in 2007. Previously he was VP of New Ventures at Idealab, where he advised portfolio companies in business development, fundraising and new product development. Stuart established his first venture MXG Media/Moxiegirl in 1997, where he raised multiple rounds of venture funding and launched popular internet, magazine and television properties.
MVM brings experienced senior executive leadership and bridge funding to emerging companies in Southern California. |
Who should attend:
High tech CEOs developing consumer products, particularly for the entertainment industry and online marketing, gaming, and retail industries and their investors. |
| Capacity is Limited!
Register Early
to Reserve Your Place!
Early Registration/
before June 15
$40 Entretech Members
$50 Non-members
Late Registration/
after June 15
$55 Entretech Members
$65 Non-members
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Contact:
Entretech
295 S. Hill Avenue
Pasadena, CA 91106
626-356-9933
events@entretech.org
PARKING:
Click HERE for Caltech map
Bldg. 66 on Holliston is closest to Avery Library
Permit is required for vehicles parked on campus Monday-Friday, 7am - 5pm
Visitor permits may be purchased for $1/hr or $5/ day
Visitor permits are available at automated pay stations at the following locations:
Structure 1/Bldg. 123 (North Wilson Structure)
Structure 3/Bldg. 126 (California Structure)
Structure 4/Bldg. 66 (Holliston Structure)
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Capacity is Limited!
Register Early
to Reserve Your Place!
Early Registration/before June 15
$40 Entretech Members
$50 Non-members
Late Registration/
after June 15
$55 Entretech Members
$65 Non-members
**************************
Contact:
Entretech
295 S. Hill Avenue
Pasadena, CA 91106
626-356-9933
membership@entretech.org
PARKING:
Click HERE for Caltech map
Bldg. 66 on Holliston is closest to Avery Library
Permit is required for vehicles parked on campus Monday-Friday, 7am - 5pm
Visitor permits may be putructure) |
